The one example of 'creative' campaign strategies especially by DAP in the face of unequal access to media and the overuse of government machineries to campaign by BN. The other notable strategy is to introduce a campaign mascot in the form of 'Ubah', a hornbill:

 

The bird was an instant hit among Sarawakians when it first surfaced during the Sarawak State Election couple of years back. Totally sold out within a week, it reflects the changing of times where adorable mascots, rock-concert-like atmosphere and heavy duty ceramahs everyday all over the state with current leaders and also youth and upcoming members taking the center stage. 

The current addition is the use of mobile stages which are basically trailers or back of lorries or a bus (in PKR's case). This allows mobility and reduce the hassle of building a stage at every spot. Rather, a public space or car park will suffice. 

Not to lose out MCA also has a few of their own

 

In short, many new ideas are emerging. Of course there are some parties who ape what the other does or who are leading the way. The successful campaign strategies apart from the online running battles between BN and Pakatan are changing the landscape of politics in Malaysia. The usual tried and tested methods of house to house and ceramah alone may not work. The strategists of both sides need to be on their toes to come up with more creative ideas to stay ahead, especially when a significant number are young voters.